Getting
to know me…

Sharon sitting at a table working at a country cafe.

My name is Sharon McNamara, and I’m here to work alongside you and guide you as your business advisor.

Using a combination of planning and execution skills, I can apply the right models and systems to help you bring about significant change. Need support with the nitty gritty? I do more than just write the plan with you, I can ‘do-it-for-you’, if that’s what you need. I’m easy to get along with, yet focused and determined. And I won’t just tell you what you want to hear.

I’m empathetic, I get small business owners, I am one, after all. 

My service and expertise is best suited to service-based businesses, whether you are selling B2B or B2C.

When you work with me, you get the whole me, the sum of my professional and life experience. Don’t be surprised if my anecdotes come from a prior business experience, or, a Country Women’s Association of Victoria meeting!

My work is influenced and inspired by my life’s passions. I understand how important your business is in your life and I’ll help you to make time for everything else that is as important.

My values, in life and business, are:

  • Honesty

  • Integrity (you know, doing the right thing even when no one is watching)

  • Authenticity

  • Equity

My approach

Sharon in a meeting with a potential client at a cafe, on a country street.

The impact of my work

Many businesses I’ve worked with have increased their profitability and sustained their growth. By working with me, you’ll also understand how your success has been achieved, to allow you to replicate it. I work with you to harness the real benefits of business ownership; freedom to do what you want, and when. 

As Jonathan points out, it’s easy for small creative businesses to feel as though their destinies are defined by the next client through the door. But with the right advice and planning, you can break the cycle of reactivity and take charge of your own destiny.

Jonathan Price, Co-Founder, SouthSouthWest

My skills and expertise

Business Planning

  • Business performance analysis

  • Goal setting and tactics to achieve them

  • Reporting on success and ROI

Operational systems and processes

  • Project management disciplines

  • Resource allocation and management, including recruiting and training

  • Workplace procedures and policies

  • IT systems and data storage evaluation

  • Project management and finance systems implementation 

Talent management

  • Talent assessment and skills development

  • Team structure

  • Roles and responsibilities

  • Recruiting

  • Onboarding and training

Financial analysis and management reporting

  • Client profitability

  • Project/product profitability

  • Budgeting and forecasting (income, overheads)

  • Capital expenditure budgeting and procurement

  • Cash flow management

  • Pricing structures and rate reviews

  • Regulatory compliance

Business development and sales coaching

  • Lead qualification

  • Project framing and needs analysis

  • Tender writing

  • Proposal writing

  • Fee estimating

  • Contract negotiation

  • Trading terms review

You might also like to know…

  • Sharon holding a loaf of her homemade sourdough bread.

    I love to bake.

  • Sharon holding bread wearing a CWA apron

    I am a proud CWA member and volunteer.

  • A CWA lapel pin on a denim jacket.

    Worn with pride.

  • A woman holding a stack of cookbooks.

    Nothing beats home made.

  • Woman standing in front of a brick wall in the country.

    I love where I live.

Let me help you build a business
you’ll love to lead.